Hallmark: PETA-Approved Vegan

What is PETA-Approved Vegan? PETA stands for People of the Ethical Treatment of Animals and is dedicated to protecting animal rights. The organization seeks to improve animal welfare by educating policy makers and creating awareness in various sectors. The organization is active in the clothing industry, as well as the livestock industry, laboratory animal laboratories and the entertainment industry.

The PETA-Approved Vegan label indicates whether a product is free of animal products and that no animals were used throughout the production chain. In other words, there is no leather, fur, wool, exotic skins or other animal materials in clothing, shoes and accessories with a PETA seal. Thus, the label stands for 100% vegan fashion. Since they only focus on animal welfare, the label is not a guarantee of sustainable or human-friendly production.

Animal welfare and clothing

In the clothing industry, there are an increasing number of labels that are committed to environmental and socially responsible working conditions. Yet a large part of the suffering remains unaddressed: namely, that of animals. Fabrics derived from animal products, such as wool, silk, fur and leather, often employ the most animal-unfriendly practices. Every year, for example, more than 1 billion animals are slaughtered in the global leather industry. For wool production, millions of lambs are mutilated through the cruel act mulesing. 

The organization PETA gives animals, who have no voice of their own, a platform and is committed to protecting animal rights. In this way, we as consumers can make a better and responsible choice when it comes to vegan fashion. By choosing vegan fashion, you avoid the animal suffering needed to create a beautiful garment, shoe or accessory.

In addition to vegan food, you also see more and more vegan fashion. More and more fashion brands are concerned with animal welfare, and this is an important development when it comes to sustainability as a whole. In addition, the alternatives to leather, for example, are becoming increasingly beautiful and of better quality. For example the Vegan bags from Denise Roobol, made from vegan microfiber leather or the sandals from Matt & Nat, made from recycled PVB material that is very similar to animal leather.


The verification for the PETA-Approved Vegan label is done by the clothing brand itself. To be certified as a brand, you must complete a questionnaire and provide a statement from your suppliers stating that they have vegan production. It also requires an annual certification fee of at least $250, depending on the company's annual sales.

Unfortunately, the certification process is not reported. In addition, no verification is done by the seal itself or a third independent party. This causes many doubts about the reliability surrounding this label. Nevertheless, PETA is an important label when it comes to animal welfare, as it is the only label in the fashion industry that is fully committed to vegan fashion, animal welfare and cruelty-free products.

At Sophie Stone, animal welfare is very important to us and we have a number of brands in our range that are PETA-Approved Vegan approved. The brands Dedicated, Organic Basics, Underprotection and Embassy of Bricks and Logs have the PETA seal of approval and are 100% vegan. At the brand ARMEDANGELS and Ecoalf a part of the collection is PETA-Approved Vegan, this is indicated per product in our webshop.