Kings of Indigo: sustainability meets style

Kings of Indigo (KOI) is a Dutch clothing brand known for its innovative approach to sustainable fashion. Since its founding in 2011, the brand has combined classic denim styles with a modern, eco-friendly vision. Inspired by American workwear and Japanese craftsmanship, Kings of Indigo has developed a unique aesthetic that is timeless and versatile.

Circular fashion

The brand is committed to a circular fashion industry by using organic and recycled materials, such as organic cotton and recycled polyester. Kings of Indigo also strives to drastically reduce water consumption, carbon emissions and waste in their production processes. This is achieved by partnering with ethical factories and using innovative production techniques, such as natural dyeing methods and laser treatments for denim.

Quality

In addition to sustainability, quality is also paramount. Each garment is designed to last, giving the brand a counterpoint to the disposable culture within the fashion industry. Kings of Indigo is a pioneer in transparency and publishes regular updates on their impact and sustainability performance.

With their slogan "Planet Friendly, People Friendly," Kings of Indigo proves that style and responsibility can go hand in hand. The brand inspires consumers to make conscious choices without compromising on aesthetics or comfort.