Caring for your Veja sneakers 

How do you clean your Veja sneakers? Sneakers get dirty quickly. But what is the best way to clean sneakers? The sneakers from Veja consist of different parts so they all need slightly different care. Below we give you some cleaning tips.

Cleaning cotton/flannel sneakers

For Veja sneakers with a cotton/flannel outer layer (some Venturi models, SDU flannel), it is important not to put them in the washing machine despite being made of cotton. The heat can cause the rubber (or leather) parts to detach from the canvas fabric. You could put the laces in the washing machine if necessary. The rest of the sneakers should always be cleaned by hand. First, rub any coarse dirt off the shoe with a cloth. It is best to clean any stains that are still visible with cold water and Marseille soap. If necessary, use an old toothbrush to scrub away stubborn stains. Then pat the surface dry and let the sneakers air dry.

Tips for cleaning leather sneakers

Veja sneakers made of leather are generally easier to clean because stains do not soak into the material like cotton/flannel. Maintain the smooth leather of the shoes with a damp cloth and periodically with a specific product spray or cream. You may notice that your leather shoes are prone to streaks and scratches. One solution to this is a mixture of cold water and natural vinegar. Pour some water and the vinegar in equal parts into a container and rub the leather surface well with an old cloth. You will see that the stains and scratches will disappear like snow in the sun. Any scuffs in leather can be made beautiful again by using shoe polish. A nice sustainable tip for making this yourself is to wet an old cloth and dip it in a jar of baking soda. Rub this over the scuff and then dry with a clean cloth. Baking soda works for any color, so you never have to get separate shoe polish for each color of shoe again.

Cleaning suede sneakers

Suede is a beautiful fabric that gives your sneakers a luxurious look. Most Veja sneakers contain panels made of suede, both vegan and animal. With suede, it is important that it does not get wet. So does your sneaker contain a lot of suede? If so, don't put them on on a rainy day. Are there streaks or stains on the suede? One tip is to remove them with an eraser. Gently rub the spot and easily erase the spot. Another way to get rid of stains is to steam the shoes. To do this, put boiling water in a large bowl and hold the sneakers for 1 to 2 minutes about 10 cm above the bowl so that the sneaker is, as it were, steamed and the dirt can soak off. Then gently brush the dirt off the sneakers. When doing this, remember that it is best to brush in the same direction, rather than back and forth. With suede, be careful not to use soap or vinegar. This runs the risk of discoloring your shoes.

This is how to keep the insole of your sneakers clean

Do your insoles no longer smell fresh? They can be maintained by scrubbing them or putting them in the washing machine. A good tip for this is to use vinegar (yes you really need to have this wonder drug in your home). Take a wipe for each shoe and wet it with a mixture of vinegar and water (ratio 2 to 1). Squeeze the wipes so they are damp, but not too wet. Then place these wipes in your shoes and leave it overnight. The next day, take them out and let your shoes air for a while. After that, they will be completely fresh for use again.

Of course, prevention is always better than cure, so be careful with your sneakers and protect them even before you start wearing them. This can be done, for example, with a spray that protects against stains and rain. There are many sustainable/environmentally friendly sprays available nowadays. Choose a spray that is suitable for all the different materials in your Veja sneaker.

- Anna Sophie Slingerland