Hi hi, nice of you to read this new blog about jeans. An item that is impossible to do without nowadays. Everyone owns one or more jeans.

sustainable jeans Sophie Stone

History of jeans

Jeans were created by Levi Strauss, among others. Levi moved to San Francisco in 1853 to start a store. There were many prospectors in his area at the time and he saw an opportunity to make better and stronger pants for them. Levi began by making pants out of canvas but soon discovered that they were not in high demand. As an alternative, he came up with pants made of denim fabric. This material is super strong but no pants had ever been made from it before. These tough pants lasted a long time and became hugely popular within a short time.

In 1872, Levi received a letter from Jacob Davis. Jacob had thought of reinforcing the pockets of jeans with rivets. He wanted to patent this idea but could not pay for it himself. Together they were able to realize this idea and this addition to jeans became a great success.

The jean through the years

In the early 20th century, jeans were primarily worn as workwear. The fabric was firmer and stiffer than other fabrics, and after Levi and Jacob teamed up to further strengthen jeans, the popularity of the pants increased even further. 

After the war, denim pants were actually seen less as workwear and more as leisure wear. People also began to see the pants as fashionable. Zippers were added and young people began to wear the pants outside of work hours. Jeans became associated with youth, rebelliousness and individuality. Women also began to dress more freely around this time and jeans were adapted to this. They became tighter around the hips and wider underneath for women. The flared model with flared legs also emerged around the 1970s. These pants became popular in the hippie scene and a few years later were also embraced by the general public.

ARMEDANGELS jeans Sophie Stone

In the 1980s, denim also became popular among designers. Brands such as Armani and Calvin Klein designed their own jeans. This was the era when skinny jeans became popular. Some were even so tight you had to lie down to get into them.

Skinny jeans Sophie Stone

In the 1990s, hip-hop denim made its rise. With this came baggy jeans and dungarees. Young people often wanted to dress like their idols and these styles became very popular.

Sustainable jeans at Sophie Stone

At Sophie Stone you will find a variety of sustainable jeans made from organic cotton. We offer every conceivable fit: skinny, straight, wide leg, mom jeans and flared. We also have variety in terms of waist height: are you more of the mid-waist or do you go all the way with high waist jeans? 

mud jeans Sophie Stone




- Anouk Brewer